Customer journey mapping
Know every touchpoint before you connect anything.
A clear map of every system a customer touches — ads, site, CRM, checkout, support — before any integration work starts.
MarTech · CDP, CRM & data infrastructure
Your data, connected before it's optimized.
We connect your CRM, ecommerce, subscription and booking systems into one clean data layer — the foundation every attribution model, automation and BI dashboard depends on.
The problem with most stacks
Disconnected tools produce disconnected decisions.
Marketing sees platform clicks. Sales sees a CRM. Finance sees revenue. When none of it is joined, every team optimizes for a different, partial picture — and attribution becomes guesswork by default.
What we connect
HubSpot
Salesforce
Pipedrive
Shopify
Stripe
Calendly / booking tools
What's included
Map. Connect. Govern.
Event & conversion tracking
Clean, consistent naming across every tool.
Standardized event and conversion definitions so a "lead" or a "sale" means the same thing in every system.
CDP / CRM integration
One source of truth, not five exports.
Direct integration between your CRM or CDP and your revenue systems, so data flows automatically instead of living in spreadsheets.
How it works
Built to feed attribution and automation.
01 · AUDIT
Map the stack
Inventory every system currently touching customer or revenue data, and how (or whether) they talk to each other.
02 · DEFINE
Standardize events
Naming conventions and conversion definitions agreed once, applied everywhere.
03 · CONNECT
Integrate the systems
CRM, ecommerce, payments and booking tools wired into a single clean data layer.
04 · GOVERN
Keep it clean
Ongoing data hygiene so the foundation doesn't quietly rot as new tools get added.
Get started
Let's get your systems talking to each other.
MarTech is the foundation — once it's in place, see Data & Analytics for how we turn it into attribution and BI.