Ad spend, mapped to revenue.
REVMAP* is our attribution framework — the layer that ties every dollar of paid media to lead quality and real sales outcomes, not vanity metrics. It exposes where your ad spend and your sales effort agree — and where they don't. The result: you know exactly where success and failure are rooted.
One continuous loop.
Built on your stack.
Paid media flows out, sales truth flows back, and the platform learns from real outcomes — not platform guesses. The loop compounds: every cycle, your targeting gets sharper.
Audit & Architecture
Most measurement fails because the plumbing was never built right. We audit the full stack — tracking, CRM, data layer, platform setup — and architect the foundation before anything else. Most setups have gaps here that invalidate everything downstream.
BI Mapping
The rare part. We map actual closed-sales data back to the spend and tactics that drove them — closing the loop that competitors leave open. Not platform-reported conversions. Real revenue outcomes, tied to real campaigns.
Already have a media buyer or agency? REVMAP* sits on top and makes their spend accountable — no rip-and-replace. Want media buying too? It's our offering as well, and it's significantly stronger fused with this system.
For anyone who values
transparency in ad spend.
…and wants their paid investment to reflect the sales effort they put in.
If this sounds familiar
- Sales from your leads looks great — but you have no idea why, or how to repeat it.
- Sales from leads is weak, and you're drowning in data with no idea what to act on.
- Your agency sends a report every month. It never quite matches what hit your bank account.
- You have leads. You have a sales team. Nobody can prove which campaigns drive closed deals.
Built for long, high-value sales
- Big-ticket items with long sales cycles
- Private equity & fundraising
- Fractional ownership — hotels, residences, assets
- Investment migration / golden-visa programs
- High-ticket B2B
- Businesses with a serious sales process and a CRM to prove it
Flagged Special Ad Category?
If Meta has placed you in Special Ad Category — or Google's restricted ad categories — the platforms have deliberately stripped your targeting and your attribution signal.
Financial services. Immigration. Real estate. Housing. Credit. The businesses that most need precision targeting are the ones the platforms blind first.
REVMAP* rebuilds the visibility the platforms took away — independently, through your own data infrastructure.
REVMAP* dashboard
Switch between audience, Platform AI Models, and the Antitargeting layer — each structured as an A/B test. This is the actual reporting a client receives, built on anonymised data from real work. Note how disqualified leads become a tool: we model the audience that looks like your CRM's junk, then suppress it — the Antitargeting layer.
Sample client data, anonymised. Figures and segment names altered to protect confidentiality; structure and methodology are unchanged.
Quality over vanity.
The problem it solves
Ad platforms report leads. Leads aren't revenue. A campaign can win on cost-per-lead and quietly lose on cost-per-qualified-lead — and worse, flood your sales team with leads they have to work and disqualify. REVMAP* exposes both where success is rooted and where failure is — and surfaces the gap between what your ads deliver and what your sales team actually closes.
- Cost per qualified lead, not just cost per lead
- Disqualification rate per segment — the load on your sales team, made visible
- Volume that looks good but burdens operations, surfaced and isolated
- Campaign-level truth, sortable on demand
Through your lens
We don't force-fit your business into a template. REVMAP* is customised to the KPIs that matter to your business — the metrics that answer your questions, not ours. Examples of what we test and measure:
- Platform AI Models — testing off-the-shelf platform targeting on vs off, and its impact on revenue quality
- Qualified models for targeting, disqualified lists and models for antitargeting — turning your CRM data into targeting intelligence
- Audience, message, angle, geography — campaign-level tactics isolated and compared
- Whatever matters to your sales process — we build the measurement around you
When sales cycles are long, SQL rate is low and slow to read. Disqualified leads accumulate faster — making antitargeting the more actionable optimization lever in long-cycle businesses.