Only 15.2% of categories have a clear AI answer-engine leader.
The rest is still open. This report is the market data and the metric glossary behind an AI Visibility* audit — what buyers are doing when they ask ChatGPT, Gemini, Perplexity and Google AI who to use, and the nine numbers that decide whether a brand is in that answer.
- 01 Why now — the window that makes this urgent
- 02 The market case for measuring this at all
- 03 The metric glossary — every number, in plain English
- 04 The AI Visibility* Snapshot — what it contains, and how to read it
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Across 1,094 US categories tracked in ChatGPT from January to June 2026, most have no established winner. Every model update, every new citation, every category a competitor claims first narrows that window a little more.
Of categories have a clear brand owner in ChatGPT
Have a leader, but only at a narrow margin
Are still completely unsettled — no owner at all
Nine numbers. One question each.
The report walks through every metric in an AI Visibility* Snapshot, in plain English. A preview of the first three — read in this order.
Share of AI conversations in which a brand is named at all — the ceiling on everything else. If this is zero, nothing else on a report can be non-zero.
How often a brand is the first pick once named. Separates a reach problem from a credibility problem.
Position in the shortlist when a brand does appear. Third place in a five-name answer is close to invisible.